Getting visitors to your website is the most difficult aspect of website design to achieve. Once you have completed this step follow our guidelines to ensure this hard earned visit is not in vain and the user will not leave your site quickly:
- Fix Broken Links and Errors – use an online service to ensure all linked pages are active and error free. Your website should always be free from spelling mistakes, broken links, navigation problems and any other problems that irritate and annoy users. Link Alarm offerrs a reporting services where you can schedule an automatic check for broken links while Validator offers html and css code validity checks.
- Review your Website in all Browsers – different web browsers such as Internet Explorer and FireFox treat web pages differently so what looks good in one browser may not look good in another. Ensure your website looks as you expect it in all the major browsers – http://www.NetMechanic.com/ offers a great tool for previewing your website in all the major Internet browsers in one go.
- Include a Contact Web-form – include a web-form on your website where users can contact you easily on-site.
- Include your Company Message – always include you company message or slogan beside the company logo. This will ensure visitors are actively aware of the products or services you are offering and not just the company name.
- Include a Guarantee and a Privacy Statement – a guarantee and privacy statement will help users feel more secure as it takes away an element of risk and helps establish the credibility of the website. This is particularly important for e-commerce websites.
By following these guidelines you will ensure your visitors know you are a valid and respected website and not one of the many “dodgy” ones found online.
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